The point of advertising is to persuade, and effective advertising goes beyond making persuasive arguments. It leaves you feeling a certain way — inclined at a gut level to do, think, or say what the advertiser had in mind.
Despite the objections of a certain unstable blog host, most Americans will make their decision behind the curtain this November 4th based on how they feel about a particular candidate or the issue, rather on than intellectual arguments, endorsements, or voter sheets from advocacy groups.
And I have to say, the linked video below certainly made me feel something specific and powerful about being a Catholic voter in this next election:
(This link was forwarded to me by a Jesuit buddy of my punk brother.)
At the end of it, I nearly broke down sobbing, then I punched the guy who sits next to me in the face, and then I went online and bought Philadelphia Eagles season tickets.
Have a gander, and see what emotions and electoral intentions it evokes in you.