The Awesome Power of Loud Music with Lots of Violins

The point of advertising is to persuade, and effective advertising goes beyond making persuasive arguments.  It leaves you feeling a certain way — inclined at a gut level to do, think, or say what the advertiser had in mind.

Despite the objections of a certain unstable blog host, most Americans will make their decision behind the curtain this November 4th based on how they feel about a particular candidate or the issue, rather on than intellectual arguments, endorsements, or voter sheets from advocacy groups.

And I have to say, the linked video below certainly made me feel something specific and powerful about being a Catholic voter in this next election:

(This link was forwarded to me by a Jesuit buddy of my punk brother.)

At the end of it, I nearly broke down sobbing, then I punched the guy who sits next to me in the face, and then I went online and bought Philadelphia Eagles season tickets.

Have a gander, and see what emotions and electoral intentions it evokes in you.


7 Responses to “The Awesome Power of Loud Music with Lots of Violins”

  1. David Fitzgerald Says:

    I think it important that Catholics remember not to take any political activity too seriously. It is a cornerstone of our faith that it is not through our efforts that anything remotely resembling the Kingdom of God will be built. See below.

    For as it was in the days of Noah, so it will be at the coming of the Son of Man.
    In (those) days before the flood, they were eating and drinking, marrying and giving in marriage, up to the day that Noah entered the ark.
    They did not know until the flood came and carried them all away. So will it be (also) at the coming of the Son of Man.

  2. Brian Freeman Says:

    I watched the video, but to avoid annoying others in the room, muted the sound for the latter half of it. The resulting effect – surprise – had much less emotional punch. I’ve seen other videos-with-synthesized-soaring-violins, and they’re undeniably powerful, no matter what how Reasonable one likes to think one’s Mind is. (Likely more potentially powerful for me – my musical tastes tend to the romantic. I confess to being moved by the synthesized-soaring-violin, vaguely-“Ave Verum Corpus” theme at the end of “The Lion King” video, at least for the first ten times I saw it with the kids way back when.)

    Without the sweeping strings, it’s also easier to see the apparent intended theme of the video, and it’s weightier than the music. The thesis is: it’s *not* the economy, stupid; it’s culture. The main driver of history is culture, not economics or military power. This cuts against the materialism that I suspect is a bigger part of the American scene these days than it was only a generation or two ago. (Full disclosure: As I type all this, I sit here comfortably and uneasily in my newly renovated house, which is not one of the 1500 s.f. exemplars that Dave Fitzgerald referenced in a recent post on another thread. Cf. “Love Grows Best in Little White Houses,” a country tune introduced to me a while back by a certain blog host.)

    Does the video effectively state the culture-is-driver thesis? Does it present an appropriate array of issues and images? Those are issues for other comments. But the thesis is an interesting one, and in its basic orientation if not details, counter-cultural.

  3. Timothy Peach Says:

    I thought the 3-D panning in a lot of the shots was really effective, made it much more dramatic and intense.

    I also thought pointing out that there are 67 million of us here was important. I think Catholics these days don’t see themselves as a potentially powerful driver of social and political change these days, and we should. We need to band together more and push people around more effectively, like a lot of other smaller groups do.

    Might for right!

  4. Timothy Peach Says:

    I said “these days” twice.

    Time to shift to decaf.

  5. David Fitzgerald Says:

    “He proposed another parable to them. “The kingdom of heaven is like a mustard seed that a person took and sowed in a field.
    13 It is the smallest of all the seeds, yet when full-grown it is the largest of plants. It becomes a large bush, and the ‘birds of the sky come and dwell in its branches.'”
    He spoke to them another parable. “The kingdom of heaven is like yeast 14 that a woman took and mixed with three measures of wheat flour until the whole batch was leavened.” ”

    Sorry Tim, but I don’t think the original idea was to “band together and push people around.” The Church isn’t the AARP.

  6. Timothy Peach Says:

    Yeah, well, the original idea for Viagra was to lower blood pressure. Play the hand you’re dealt!!!

    Donovan McNabb for President! He can get the ball across the goal line better than this sorry-assed Congress!!!

  7. Mark Grannis Says:

    Ix-nay on the iagra-Vay references. Our spam traffic is about to skyrocket.

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